Timing the release is the key for any film these days. It is no use even if you make a good product if you cannot release it on right time. Last Friday release Chi La Sow is struggling to find audience in spite of generating positive word of mouth. It is clearly struggling because of Goodachari that opened to better reviews and talk.
Chi La Sow was actually planned for release on July 27, but the release date was pushed by a week after Nagarjuna joined as one of the partners. They decided to postpone the film to Aug 3rd keeping overseas market in view. They didn’t want to compete with Hollywood mega budget film Mission Impossible that also released on July 27th. As Chi La Sow is a film that caters to overseas and multiplex audience, they pushed the release to August 3.
Little did they know that Adivi Sesh’s film that was planned for August 3rd release could be a bigger threat. Goodachari caught the attention of film lovers and overseas audience with intriguing promos and therefore it was the first choice for audience among last week releases. Chi La Sow on the other hand has Sushanth as the lead. He is yet to make an impression as an actor especially with the target audience of Chi La Sow.
It is yet another miscalculation from Nag who released his son’s film Hello against red hot MCA, which eventually turned out to be a mega blunder.
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