When someone plans a Sankranthi release, he needs to shun slackness. There has to be no place for tardy pace. But, NTR’s Nannaku Prematho unit did exactly that. Though the release date is fast approaching, the film unit went about the work casually and seems to be paying the price for the slowness.
Now, even the censor clearance is getting delayed and the producers are now running against time. Thanks to its own tardy speed, the film unit is now under great stress. The film was to go to the censors on Friday, but the first copy was not ready by Friday. Now, the film can go for censors only on Monday. And, come to think of it, the film’s release date is Wednesday.
When will the censor work be completed and when can they take up the promotional activity? NTR took up this as a very prestigious project and rooted for a Sankranthi release. At one stage, the unit wanted to postpone the release. But, NTR was angry and tweeted that none should ask him about the release date as he is not in the know of the things.
This created quite a stir and the producer was jolted out of his complacency. He speeded up the proceedings and completed the shoot barely a week before the release date. With barely a couple of days to go, the producers are working at breakneck speed.
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