Lady Superstar Nayanthara surprised everyone with the promotional video for Megastar Chiranjeevi’s 157th film. It has been several years since Nayanthara actively participated in film promotions like this. After establishing herself as a star, she had practically removed the word “promotion” from her dictionary. She was known to refuse extra remuneration just for promotions.
So, her sudden appearance in the promotional campaign before the release of the 157th film took everyone by surprise. People started wondering — is Nayanthara really getting involved in film promotions now? There’s also talk about whether she will be attending promotional events for all her future films.
The real reason behind Nayanthara’s change of approach to promotions wasn’t revealed until recently. Sources say that with increasing competition among heroines, Nayanthara decided to relax her previous strict conditions regarding promotions. Particularly due to the fierce competition from South Indian heroines, she feared that if she continued her old approach, it might affect her future opportunities. Industry buzz suggests that she has taken a step back to adapt accordingly.
Moreover, many South actresses now willingly support directors and producers without demanding extra pay, actively participating in promotions. The dynamics among heroines have changed significantly — overnight stars are emerging regularly.
Nayanthara is smartly managing her stardom and using promotions as a powerful tool. For example, Rashmika Mandanna became famous in Bollywood with just two successful films, adapting her approach to the culture there and strategizing her publicity carefully. Her success story has inspired many South actresses to be more proactive in their publicity efforts.
It appears Nayanthara is well aware of these changing trends and is alert to the evolving competition and opportunities in the industry. The days ahead may bring even more changes in the promotional strategies of South heroines.
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