Nepal Earthquake | నేపాల్‌లో భారీ భూకంపం

The Raja Saab is gearing up for a grand Sankranthi 2026 release on January 9. For a pan-India star like Prabhas, a film of this scale could release in any season and still pull massive crowds. But arriving during Sankranthi—alongside six other releases including two dubbed Tamil biggies—puts added pressure on The Raja Saab. This Sankranthi lineup includes Chiranjeevi’s Mana Shankara Vara Prasad Garu, Ravi Teja’s Bhartha Mahasayulaku Wignyapthi, Naveen Polishetty’s Anaganaga Oka Raju, Sharwanand’s Nari Nari Naduma Murari, Vijay’s Jana Nayakudu and Siva Karthikeyan’s Parasakti. Most of these films fall under the family entertainer category with strong comedy—a genre that performs exceptionally well during the festive season. The Raja Saab too belongs to this zone, with the added advantage of being a horror comedy, a genre that usually clicks well with festival audiences. Also, Prabhas returning to a full-fledged entertainer after nearly a decade has raised expectations further.

However, considering the massive budget and pan-India scale, The Raja Saab needs to deliver impact equivalent to all the other Sankranthi releases combined. Many of the competing films already have viral songs and solid promotional momentum. In comparison, The Raja Saab has so far released a teaser, a trailer, and one song. While these created decent impact, they did not generate a strong, lasting nationwide buzz. The content is being accepted, but it hasn’t achieved the viral traction expected for a Prabhas starrer. The team still needs to release content that truly grabs attention across the country.

The team is currently preparing to release the second single, a melody, which generally carries higher viral potential on social media. It remains to be seen whether this song can create the required impact. To stand firm against heavy competition, the makers must intensify nationwide promotions, increase interviews and media interactions, and adopt more engaging promotional strategies. Being one of the earliest Sankranthi releases, The Raja Saab should also capitalize on the advantage of bigger openings.

The Raja Saab features Prabhas, Sanjay Dutt, Boman Irani, Malavika Mohanan, Nidhhi Agerwal, and Riddhi Kumar in key roles. Directed by Maruthi and produced by TG Vishwa Prasad and Krithi Prasad, the film has music composed by Thaman S. With a packed Sankranthi season ahead, the next phase of promotions will play a crucial role in determining whether The Raja Saab becomes the festive box-office winner.