Thanks to ‘Dirty Picture’, Vidya Balan became a national sensation. While the movie earned her a reputation as a bold actress, detractors criticized the movie for its steamy scenes and over-the-board sensuousness.
But ultimately, nothing probably succeeds like skin-show in Bollywood to get a wide reach among the public. This fact is confirmed by the choice of Vidya Balan as ‘brand ambassador’ for the ‘Swacch Bharat’ programme of the Central government.
The ads featuring Vidya Balan on sanitation and public hygiene have been a huge hit with the public.
Initially, the government officials were doubtful whether Vidya with her ‘sex symbol’ image would be the right choice for the ads. But one Minister is said to have pointed out that it is precisely this factor that will help the ads to have a huge reach. And he was proven right!
That people even in far flung off areas recognized her as the girl from ‘Dirty Picture’ shows that there is no appeal like sex-appeal.
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