The Telugu television news channels were jolted by reports coming from the Film Nagar in Hyderabad that they would not be getting any advertisements or rights for film related promotional events hereafter.
According to the talk doing rounds in the media circles on Tuesday, the Telugu film producers’ council has taken a sensational decision not to release film-related advertisements to Telugu television news channels hereafter.
The meeting is learnt to have been attended by top producers like Allu Aravind, D Suresh Babu and Dil Raju.Similarly, the council also decided to ban giving telecast rights to news channels for audio-launch programmes, interviews of heroes, release of trailers and teasers.
It does mean such publicity event promos would be released only in entertainment channels like Star Maa, Gemini TV, ETV Cinema and may be other channels like Vanitha TV etc.
Though there is no clarity whether any such decision was really taken or it was just a rumour from Film Nagar circles, it generated a lot of debate among the reports of TV channels in their WhatsApp groups.
Many wondered whether it would deprive the channels, which are already bankrupt, of their big chunk of revenue.Some others felt it gives a good opportunity to journalists to expose the dark shades of film industry without having to worry about the loss of advertisements to the channels.
A few others said that if the decision was really taken, it would not last long, as media channels and film industry are complimentary to each other and cannot survive without each other!
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