Following the intense protests from women’s organizations and other moral policing groups, the Ministry of I&B has finally decided to restrict the airing of condom advertisements on TV in the morning. As per the latest decision, the TV commercials featuring condom endorsements will now be aired only between 11 pm to 5 am.
Earlier, there were demands of totally banning the airing of condom ads on TV. Most complainants alleged that sudden telecast of such ads are causing huge embarrassment to the entire family while watching a program. The protests were intensified even further veer since several leaders and women’s organizations targeted adult star turned Bollywood actress Sunny Leone started endorsing a condom brand.
Usually, Indian TV content is classified as General (G) and Restricted (R) viewing. While general content is suitable for viewing for all age groups, restricted content is not intended for young viewers and can only be telecast between 11 pm to 5 am. An inter-ministerial committee will take a final all on the issue and send out letters to all TV channels registered with the I&B Ministry to follow the set guidelines while airing restricted content, including the condom ads.
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