While Artificial Intelligence (AI) is often highlighted as a consumer tech buzzword, most current devices still rely on manual prompts, says Nothing CEO Carl Pei. Speaking at the World Government Summit 2026, Pei outlined his vision for the future of smartphone operating systems, emphasizing personalization. “In the future, everybody will have their own personalised operating system, because we’re all different,” he said.
Nothing’s approach is not to build a single OS for billions of users, but to create a one-to-one operating system tailored to individual needs. Pei explained that people have different goals and personalities, requiring a more personalized way to interact with smartphones.
Currently, Nothing’s AI-powered tool, “Essential Apps,” still requires users to manually issue natural language prompts. The next phase, however, aims for the system to learn user patterns, automatically suggest and position tools on the phone, and eventually predict and execute tasks without user input. “We don’t have to ask anymore, because once we’re certain about what people want on their phones, it just automatically place it,” Pei added.
Pei also highlighted how AI is accelerating internal development through “vibe coding.” He shared, “I’ve been doing a lot of vibe coding since January… and I think the models improved significantly in December last year. Now it’s actually helping me in product development.” By leveraging enhanced AI models, Pei has prototyped features that had been on the company’s back burner for years, pushing Nothing’s innovation forward.
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