Just days before the much-anticipated release of War 2 on August 14, NTR makes his debut on the cover of Esquire India, showcasing a stylish and fashion-forward avatar — a clear departure from his usual on-screen image.
The timing of this feature is no coincidence. It forms a strategic part of a broader national PR campaign aimed at expanding NTR’s presence beyond the South Indian film industry. The magazine cover is just one of many efforts to position him as a pan-India star.
While magazine subscriptions may not hold the same weight today, the real value lies in how these covers are amplified across social media and mainstream media platforms. They’re used not just for visibility but also to build brand appeal — and are often celebrated as a matter of pride.
There’s nothing wrong with this approach — in fact, it’s a smart marketing move. And NTR isn’t alone in this trend. Many actors feature on magazine covers as part of their promotional campaigns. If not Esquire, it’s GQ, Filmfare, or another major publication. This has become a common and effective strategy across the industry.
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