In the first place, already outsiders believe that Tollywood has shifted into two film industries. One that is dominated by producers and directors from Andhra and with Andhra roots, while other one is newly formed Telangana based film unions and all. Apart from this division, it now seems like Telugu industry is getting split into two classes, the ultra-rich producer class and other small producers.
By now it became quite open that a faction of producers led by biggies like Dil Raju and others have opted to cut advertisements to all media houses except two. This is being projected as a cost-cutting move by those producers, but others have criticised every bit of this decision. After Producers Council stated that they are not supporting this group, veteran stars like Nagarjuna and Mohan Babu too termed this as a ridiculous move.
And recently Posani has fired on big producers for showcasing their mighty power on media though they don’t pay their artistes on time and properly. Despite the criticism and lack of support from biggies, this newly formed producers group is going hammer and tongs in implementing their decision.
All these happenings are suggesting of a possible split in Tollywood with people taking sides. If we wear the shoes of big producers, it sounds right to cut advertisements which are costing them nearly 30-45 lakhs for a flick. For small budgeted movie makers, it’s this budget that helps them take people to theatres. So, both sides of coin make sense. However, egos between celebs are finding it difficult to chalk out a solution for this artificial crisis.
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