The shooting of Allu Arjun’s ‘Iddarammayilatho’ is in its final stages. Currently the unit is shooting the last song in Annapoorna 7 acres Studios. After this, the team will fly to Bangkok to shoot some minor portion. With this the shooting will be finished. Then the film will go to post-production work. The trailer which was released recently has raised the expectations among fans.

Amala Paul and Catherine Tresa are the heroines. Puri Jagannadh who earlier delivered a super hit to Bunny in the form of Desamudhuru is the director of this film.. The film is being produced by Bandla Ganesh under Parameswara Arts banner. Devi Sri Prasad is the music composer.

Prakash Raj produced Allu Sirish’s debut film ‘Gouravam’, was released on Friday worldwide. But the movie did not get released theatrically in some countries. This notice was brought to Prakash Raj and he decided to make an experiment. The movie now can be watched online in Prakashrajlive.com on pay-per-view basis. The makers are going to charge 5 dollars to view the movie online along with Prakash Raj’s other production, Dhoni. Prakash Raj posted a voice bubble regarding pay-per-view basis for movie lovers worldwide. Hope this new initiative succeeds and draws attention of makers.

Gouravam opened to negative response last Friday.  Owing to bad talk and reviews, the movie theaters have recorded lowest occupancy even in the weekends. And it turned out as a bad debut for Allu Sirish.