Those who have been watching television channels these days might have observed the publicity blitzkrieg by the ruling Telugu Desam Party in Andhra Pradesh, telling people as to why they should vote for the party.

Setting aside the debate over whether the TDP government headed by chief minister N Chandrababu Naidu had really done anything for the people or not, the TDP has been extensively propagating the welfare schemes and developmental works claimed to have been taken up in the last five years through these visual advertisements in the television channels.

Surprisingly, there has not been any such attempt from the YSR Congress party headed by Y S Jaganmohan Reddy till date.

There have been no publicity films on the “Navaratnalu” (nine promises) announced by Jagan in the last one year. No such films are being telecast by the channels.

And with just two weeks left for the campaign, the party is seriously lagging behind the ruling TDP in the audio-visual campaign.

It is not that the party does not have any short films or television advertisements. The party has engaged a couple of popular film directors to make a few ad films, but they have not been telecast yet.

So, what is wrong? Enquiries revealed that there is no clarity as to who should take the responsibility of taking these videos and ad films into public.

The Indian Political Action Committee (IPAC), which is supposed to provide end-to-end solutions to the party including publicity campaign, has to do the job of producing the ad films and take them into public.

But it has not taken up the job, as it is learnt the task was entrusted to a team from Sakshi media group. However, this group has never bothered to take up the job as it is busy with something else. As a result, nobody is evincing interest in caring out visual publicity for the party.

Only some candidates of the party have been doing their own publicity campaign at their own cost!