The title Sailaja Reddy Alludu itself gives us an idea about how the film is going to be. Atha-Alludu theme was hugely successful formula in Tollywood in late eighties and early nineties.All the top heroes belonged to that period have done at least a movie or two with this setup. Director Maurthi seems to be reintroducing the formula with Sailaja Reddy Alludu.

The teaser of the film also is in tune with the blockbuster formula of the Nineties.Female lead played by Anu Emmanuel is an egoistic character and Chaitanya faces a challenge dealing with her. There is a glimpse of Ramya Krishna playing the tough Attha’s role in the film.“Ee pilley ila unte inka talli ela untundo” line says a lot about the characters of heroine and her mother.

Naga Chaitanya is looking at his handsomest best in formal dresses. His styling is spot on.We have to wait for the theatrical trailer cut to see whether Maurthi simply followed the formula of the nineties or has given a new twist to it.

The film is bankrolled by Sitara Entertainments and gearing up for release on Aug 31.

Tollywood trade had pinned a lot of hopes on July releases to keep the box office busy. With June turning out to be a forgettable one with multiple flops, July releases were crucial for Tollywood business. But none of the July releases clicked except small budget film RX 100.

Big films like Pantham, Tej I Love You, Saakshyam, Lover etc. were released in July but only a low budget film like RX 100 was able to set the cash registers ringing.RX 100 that was sold for Rs. 2.5 crore made more than Rs. 10 crore share at the box office. Notable films like Tej and Lover ended up as massive disasters with less than twenty five percent returns.

Saakshyam that released on last Friday is heading for a big flop as it collections crashed from Monday.Pantham starring Gopichand also ended up as flop but performed better compared to other films. Other small films like Happy Wedding, W/o Ram, Aatagadhara Siva and Tamil dubbed film Chinna Babu have left a huge hole in the pockets of their makers.

Trade is betting August to be a fruitful one with many promising films lined up for release. Srinivasa Kalyanam, Geetha Govindam, Sailaja Reddy Alludu are among the most awaited releases and Nartanasala, Chi La Sow and Goodachari also are looking promising.

Right now, Megastar Chiranjeevi wants to do justice to the shooting of #SyeRaa on one side and want to campaign for his political endeavours on another side. But in the meantime, he wants to work on another film project too.

Very soon we would be seeing Koratala Siva’s mega project rolling out with Megastar Chiranjeevi in the lead. And we hear that Koratala is already on the hunt for a heroine. Actually, there are some heroines who want to pair up with Chiranjeevi and that includes both Trisha and Anushka. After joining hands with Kajal (Khaidi No. 150) and Nayantara (Sye Raa), Chiranjeevi knows how tough it is to find a heroine and hence he wants to go with another fading out senior starlet.

There comes Koratala, who is said to be insisting on bringing a new girl from Mumbai. There are some 30+ aged TV serial actresses and models who pair well with Chiranjeevi for the silver screen and he wants to rope them in. Currently, both Chiranjeevi and Koratala are said to be discussing this and they will take a call soon.

This 152nd film of Megastar is also being produced by his son Ram Charan only!!

‘Padi Padi Lechenu Manasu’ is the upcoming film featuring both Sharwanand and Sai Pallavi. There are various rumours about this film, the fight between lead actors and how director Hanu Raghavapudi is shaping the content. Here is an interesting thing.

Sometime back it came out that Sai Pallavi will be seen as a football player in this movie. Then there is buzz that Sharwa is also a cricket player. But here comes the mega clarity about these things. Actually, neither football is an integral part of the story nor Sai Pallavi will be seen kicking the ball.

Sharwa will be shown as a football player and only his opening introduction sequence will see him dabbling the ball and putting it in goal post. Then Sai Pallavi will be seen as a doctor (medico) and how the former football player wins her heart happens to be the whole movie. That’s the much-needed clarity on the profession of these stars inside the movie.

It’s more of a love story with relatable and cute sequences and lots of twists as well. Hope Hanu Raghavapudi won’t disappoint like LIE where there are many twists that bored all.

Mumbai: Superstar Aamir Khan says he takes a higher cut in films’ profits because he risks his time on projects. But he does so only after the cost of each film is recovered in every aspect.The actor-producer gave out the information on the inaugural day of the fifth Indian Screenwriters Conference here on Wednesday.

During an interactive session on the topic ‘Writers VS Producers: Can they never be allies?’, Aamir was asked: “There is a worrying trend that now the star has started taking about 80 per cent of the film, not profit but actually as his fees. Even though he is letting his fees go, it ultimately comes to the actor taking away 80 per cent. In 20 per cent how are we going to make a successful film?”

The actor replied: “My first rupee comes to me when the film’s cost is recovered in every aspect, after the producer’s and everybody else’s money is recovered. That’s the model I work with, and certainly, I take a higher cut in the percentage because I am risking my time on that, and I think producers are happy with that too.”

Explaining the model, he shared: “The model that I work on is that, say a film costs Rs 100 crore to make. It consists of everything – cast, crew, production cost, post-production cost and everything comes in that. I don’t take any money in that. I take nothing.”So, when the film releases, I get zero money. And as it starts earning money, that money goes into P and A (Promotions and Advertising), which is over and above Rs 100 crore. Say P and A is Rs 25 crore, it then goes into recovering that.

“Once P and A is recovered, the producer has recovered his money, and everybody has got their fees…then I go into the percentage of profits. This way, there is no way that the producer can lose any money. And if for some reason, the film has not recovered the money, that it didn’t do well, then I don’t get any money,” he said.Being part of some of the iconic films like “Dangal”, “PK”, “3 Idiots” and “Lagaan”, Aamir believes that the script plays an important role in the success of a film.

“I think the script is the foundation (of a film) and I make sure that once I love the story and the film is in the making, people who are investing money should not be in loss. I don’t allow the producer to shoulder the responsibility alone,” he said.He believes that sharing the responsibility of making the film commercially successful also secures his career and builds trust with the producers and financiers of films.

“I think this is the best business model for film and our business because in most of my films, if producer is not losing money, it is but obvious that he will sign me for the next film. That is why I always ensure that if I am signed in a film, there is no loss,” he said.

Citing the example of the 2001 film “Lagaan”, Aamir said: “Since that film was one of the expensive films of that time and was breaking a lot of rules of mainstream Indian cinema and that is why I felt the importance of taking the responsibility. “That apart, I know when I come on board, producers and financiers do not question me on the subject I chose for a film because they trust me, they have faith in me. That is why I want to ensure the profit.”

Pooja Hegde who is riding high on popularity has lost cool with her team after the debacle of “Saakshyam”.More than the film’s failure, she is hurt with the negative comments about her looks and her acting skills.Critics panned her performance in the role of Soundarya Lahari, a young religious person who teaches pravachanalu.Her role is awkwardly bad and she looked quite listless with bad makeup and not-so great styling.

The film is now heading towards a huge flop. Now that its fate has been sealed, Pooja reportedly lambasted her team for setting up such lousy scripts and movies.When producer Bellamkonda approached her for this role, she declined to accept but her team insisted that he’s giving good remuneration and also told her that the movie would be made as mini-Baahubali.

She was tempted by the scale of production and the word ‘Baahubali’. However, the film turned out to be different.She told the team she would not do such films henceforth. She is currently shooting for Trivikram’s “Aravindha Sametha” opposite NTR and Mahesh Babu’t 25th film.

Actress Katrina Kaif, who has replaced Priyanka Chopra in Ali Abbas Zafar’s forthcoming film “Bharat”, says she doesn’t think she has “saved” the project in any way by being a part of it in the nick of time.Katrina has made a last minute entry in Salman Khan-starrer “Bharat” after Priyanka opted out of it.

Asked to share her thoughts on how graceful she has been in saving “Bharat” at the last moment, Katrina said: “It’s not like that. I don’t see it that way at all. Ali Abbas Zafar is very dear friend of mine. We have worked with each other earlier in ‘Mere Brother Ki Dulhan’ and ‘Tiger Zinda Hai’ and both films were extremely successful. More importantly, I had a great experience working on those two films.”She said that like all her other films, she chose “Bharat” also on the basis of its script.

“The roles which I have chosen for myself are purely based on script and what my character is in that film. So for me, it is extremely exciting to be working with the team again. When this time Ali contacted me, he told me ‘Goldfish’… He calls me Goldfish… He said, ‘I am sending you a script and just react to it and tell me what you feel about it’.”When I read the script, I thought it was an absolutely wonderful script and I felt extremely excited about the character which I am playing in the film. Therefore, I am very happy to be part of the film.”

Katrina spoke on the sidelines of the Vogue Beauty Awards 2018 here.In “Bharat”, Katrina will play the love interest of Salman. She will be joining the shoot in the upcoming schedule beginning in September. “Bharat” began production earlier this month and the first look of the film is already out. The film also stars Tabu, Sunil Grover and Nora Fatehi in pivotal roles.

It is a remake of the 2014 South Korean film “Ode to My Father”. Produced by Atul Agnihotri’s Reel Life Productions and Bhushan Kumar’s T-Series, it will release on Eid 2019.