Grand arrangements have been made for the audio launch of Naga Chaitanya-starrer Yuddham Sharanam that is scheduled to take place today in Hyderabad. The event will see surprise guests from Daggubati and Akkineni family. Chaitu’s maternal uncle and actor Venkatesh, his cousin Rana Daggubati and his fiancee Samantha are going to grace the do.

Given that Chaitu is on a roll with back-to-back hits such as Premam, Ra Randoyi Veduka Chuddam, all eyes are on his next Yuddham Sharanamare. Trade is also equally curious about the movie. Although the title indicates an action film, the makers say that the film has a lot more elements including family and youthful.

Directed by Krishna RV Marimuthu, the film has music by Vivek Sagar of Pelli Choopulu fame. Sai Korrapati is producing the film under Vaarahi Chalan Chitram. Along with releasing the film’s music album, makers are also unveiling the film’s trailer.

Superstar Mahesh Babu is the first among the Tollywood star heroes to realize the importance of promotions. For his earlier films such as Srimanthudu and Brahmotsavam, he took part in various promotional programmes, which wasn’t the case a few years ago. Now, the star hero is going all out for SPYder which is his big opportunity to crack Tamil Nadu market.

Plans are underway for Mahesh appearing on Bigg Boss Tamil show, which is being hosted by Kamal Haasan, to promote SPYder. This is a good publicity tactic considering the craze of Bigg Boss in Tamil Nadu. The dates are currently being worked out, and Mahesh is likely to grace the Bigg Boss show on one of the Sundays before the release of SPYder. Mahesh has very high regard for Kamal, and he also romanced his daughter Shruti Haasan in Srimanthudu. It will be a treat to watch the two superstars on one stage.

A huge Tamil audio release event is already being planned on 8th September. Top director Shankar is likely to attend the event as chief guest. Plans are also being formulated to promote the film across Gulf nations where there is sizable Tamil diaspora residing.

Going by the publicity blitzkrieg being planned, Mahesh looks to be quite concerned about winning Tamil market with SPYder. Similar promotions needed for the Telugu version too as Mahesh’s last film ‘Brahmotsavam’ was a disaster, and SPYder doesn’t look like a film that reaches easily to mass audiences.

Anando Brahma has hit a jackpot. The small film, made with a shoe-string budget of 2.9 Crore, has sold its TV rights for a fancy price of Rs 3 Crore plus. Thanks to super positive reviews, a leading entertainment channel based in up country has pocketed the film’s satellite rights for the above price.

The horror-comedy stars Taapsee, Srinivas Reddy, Vennela Kishore, Shakala Shankar, Tagubothu Ramesh, Rajeev Kanakala and Raja Ravindra. Espcially the performances of Srinivas Reddy and Vennela Kishore got huge thumbs up from critics, audiences alike. Over 30 minutes of the film in the second half has been termed as laugh riot. Also, the humour in the film is natural without any forced comedy tracks. All these have worked in favour of film for clinching good deal for its TV rights.

With this, the film has entered into profits zone.

It’s almost confirmed. Actor Allari Naresh is going to share screen space with Mahesh Babu in the actor’s forthcoming film. And it’s not a cameo but a full-length role. The film is being helmed by Vamsi Paidipally who directed films such as Oopiri, Brindavanam. “Naresh has been approached for a significant role in Mahesh-Vamshi Paidipally film and Naresh readily agreed to do the role. A formal announcement regarding the same is awaited,” divulged a top source in the know.

The untitled film has been launched recently and the film’s shoot will begin once Mahesh gets free from Spyder. The high-budgeted Mahesh Babu film is jointly produced by Aswini Dutt and Dil Raju in a lavish way.

Currently, Mahesh is shooting for Spyder in Romania for a song. After this, he will join the shoot of Bharath Ane Nenu directed by Koratala Siva. Recently, the film’s shoot in Lucknow has been cutshort as permission was denied. Action scenes in Bharath Ane Nenu (BAN) are yet to be shot. Mahesh is expected to work on BAN and Vamshi’s film.

ARJUN REDDY arrived at Box Office in style. It crossed premieres of many big stars and clocked $195k from just 78 locations which is a record of sorts. Per Location average is close to $2500, which is unbelievable. That’s just the start and it’s only going to set the box office on fire for next coming days as reviews are awesome.

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Young director Ravikanth Perepu scored a blockbuster in his first attempt with Kshanam which is an interesting crime thriller. The young director got engaged to his girlfriend Veena Ghantasala who happened to the granddaughter of the legendary music composer Ghantasala.

Veena is a singer and dubbing artist who worked for various movies. It was during Kshanam, the duo fell in love and they soon convinced their parents after which Ravikanth and Veena got engaged. Their wedding will take place on November 11.

Ravikanth was keen on scoring a success and it was after the success of Kshanam, the duo revealed about their love to their parents. The young director also said that he is not in a mood to hurry and is busy penning the script of his second film. Rana Daggubati is expected to play the lead role in this movie. Rana is also expected to produce the film on his home banner Suresh Productions.

Speculations are rife in social, online media that actor Balakrishna would enter Bigg Boss house to promote his Paisa Vasool. Both Nandamuri fans and Tarak fans are going berserk over these rumours that whether both Balayya and NTR would meet face-to-face or not, given their alleged family feud. This is now the hot topic in film circuits.

However, when contacted, highly-placed sources close to actor Balakrishna have quashed the rumours. “Balakrishna won’t be attending. He is not interested in such events,” said a source close to the actor.

Earlier during his birthday, Balayya had a live chat with his fans in Facebook and promoted his film Paisa Vasool. So many thought that Balayya turned tech savvy and would also promote his film in Bigg Boss. But it is not the case. It is learnt that Balayya’s Bigg Boss entry turned out to be false as the Legend actor is not keen at all.

So far, Rana Daggubati, Taapsee and Vijay Devarakonda have entered into the Bigg house in Pune to promote their films on TV and in a way, it worked for all these actors.