Andhra Pradesh Deputy Chief Minister Pawan Kalyan was last seen on the big screen in Harihara Veera Mallu, which released on July 24. Unfortunately, the film turned out to be a major box office disaster and faced heavy trolling on social media.
Now, all eyes are on his upcoming film OG, which carries high expectations and promises to be a significant project in Kalyan’s career. One key takeaway from Harihara Veera Mallu is the impact of social media narratives. Certain online groups had aggressively criticized and shared negative content about the film, leading to a poor opening and early throttling of audience interest.
For OG, the team will need to be much more prepared to manage similar challenges. During the promotion of HHVM, Kalyan actively engaged with fans and social media groups to counter the negative narrative, but the efforts yielded limited results. This time, with OG, there’s a greater opportunity to turn the tide.
The crucial strategy will be twofold: first, neutralize the negative trolling from HHVM, and second, establish a strong, positive narrative around OG on social media. Success in these areas will be essential for maximizing the film’s potential and ensuring that Kalyan’s hard work and the team’s efforts translate into box office results.
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