Pawan Kalyan’s They Call Him OG is undoubtedly one of the most anticipated Telugu films of the year. The buzz around the film began with its announcement and soared further after the teaser release on September 2, 2023, coinciding with Pawan Kalyan’s birthday. The excitement translated into phenomenal pre-sales in North America.
Currently, over 29,000 tickets have already been sold for the premiere shows, grossing approximately $900K. Despite some media speculation suggesting bulk bookings to inflate hype, the success is purely organic. Multiple factors contributed to this strong performance, starting with the genuine anticipation among audiences in the U.S., who often watch premiere shows a day before the official release. The promotional campaign, including posters, teaser, and songs, successfully captivated both fans and regular moviegoers.
Distributor Prathyingira Cinemas played a key role by securing an unprecedented number of premiere shows in XD, PLF, and RPX formats, totaling over 450 screenings. Premiere ticket prices were set at $25 for standard screens and $30 for XD screens, attracting fans who prefer the premium viewing experience.
Post-COVID, Telugu audiences in the U.S. have become more selective, attending premiere shows primarily for films with substantial hype rather than just star power. Comparisons with other films like Hari Hara Veera Mallu are misplaced, as OG’s record-breaking pre-sales are driven by genuine excitement and strategic planning.
Historically, Pawan Kalyan has set multiple opening-day records in North America, with Agnyaathavaasi collecting over $1.5 million on premiere day—a benchmark that remains unmatched. Even after the COVID-19 wave, Bheemla Nayak garnered around $900K from premieres. If the current trend continues, OG is poised to break most Telugu film premiere day records in North America.
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