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Pongal Box Office Clash: Vijay vs Sivakarthikeyan
Just as the Sankranthi season is considered the most lucrative and fiercely competitive period for Telugu cinema, the Pongal season holds equal significance for Tamil cinema. With family audiences flocking to theatres in large numbers during the festive holidays, the first two weeks of January are always prime release windows for big Tamil films.
This Pongal season is shaping up to be particularly interesting, with two major Tamil films lining up for release. One is Jana Nayagan, starring Thalapathy Vijay, while the other is Parasakthi, featuring Sivakarthikeyan in the lead. Vijay’s film has already been officially locked for a January 9 release. Meanwhile, Parasakthi, which was earlier scheduled to release on January 14, is now reportedly being preponed to January 10—placing it in direct competition with Jana Nayagan.
This sudden change in release date has sparked intense discussions on social media, especially among Vijay’s fan base. Some fans allege that external factors may be influencing the decision, pointing to the producer of Parasakthi and his perceived political affiliations. According to these speculations, the strategy is to release Parasakthi close to Vijay’s film in an attempt to dent the box-office prospects of Jana Nayagan, which is being touted as Vijay’s farewell film before his full-fledged political entry.
While Jana Nayagan may appear stronger on paper due to Vijay’s massive fan following, Sivakarthikeyan is not an actor who can be underestimated. Moreover, Parasakthi reportedly carries cultural and ideological undertones linked to the anti-Hindi movement—an emotionally charged and historically significant sentiment in Tamil Nadu. Some voices on social media suggest that this could be one of the reasons the makers are confident about positioning the film against Vijay’s release.
At the same time, clashing with a film like Jana Nayagan, especially one being promoted as Thalapathy Vijay’s cinematic farewell, also carries risks. The coming Pongal season is thus set to witness a high-stakes box-office battle, where cinema, sentiment, and speculation intersect in a big way.
