There is not even remotely any publicity for Karthi’s latest movie “Khaidi” as the film has no popular character artist nor any actress who has spilt some glamour on the silver screen. But then, the film is standing as a testimony to the power of ‘word of mouth’.
Despite the fact that there is literally ‘zero’ publicity for Khaidi, the film has picked up enormously at all centres as first shows and matinees are hitting to a housefull button in almost all the theatres. With positive talk spreading like wildfire, surely distributors are feeling pretty happy that they are going to make a bounty on the happening.
Had the producer (of Telugu version at least) invested a bit on promotions, by conducting success meets, meeting media folks and visiting couple of theatres, the buzz would have surely got doubled. At a time when Surya is failing to click, his brother Karthi proving his mettle is a really good thing to happen for the brothers.
The film is said to have collected 2.3+ crores share so far in Andhra Pradesh and Telangana with its Telugu version. Also, the Tamil version with English subtitles is registering hosuefulls in Hyderabad.
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