Pan-Indian hero Prabhas is in need of a big hit right now. After gaining a huge market with ‘Baahubali’ franchise, His last two outings ‘Saaho’ and ‘Radhe Shyam’ ended up disappointing everyone. There was a lot of criticism on Prabhas’ script selection and his looks as well. Also, there were complaints about Prabhas dubbing for himself in Hindi. Many said that his Hindi is a bit fractured and it looks like he has opted for a dubbing voice this time.
He is working on a mythological drama named ‘Adipurush’ under Om Raut’s direction. It is a high-budget project produced by T-Series and Retrophiles Pvt. Ltd. There are a lot of expectations on this movie and Prabhas is going to be seen as Lord Rama. Bollywood actor Sharad Kelkar is expected to dub for Prabhas in its Hindi version. Sharad Kelkar was the one who dubbed for Prabhas in the Hindi versions of ‘Baahubali – The Beginning’ and ‘Baahubali – The Conclusion’. Also, he is known to the Telugu audience as the villain in Pawan Kalyan’s ‘Sardar Gabbar Singh’. We need to wait till the official news comes out.
As we know, tall and gorgeous beauty Kriti Sanon will be seen as Sita in ‘Adipurush’ while Saif Ali Khan will play the villain Lankesh. Sachet-Parampara will be giving the music and the release date of this project is yet to be announced.
Prabhas is working on ‘Salaar’ which is being made by Prasanth Neel. This action flick will be hitting the screens on 28th September 2023. Ravi Basrur is the music composer while Shruti Hassan is the heroine. There are humongous expectations on this high-budget movie.
Apart from that, he is doing a gigantic science fiction film based on the theme of time traveling. The movie is titled ‘Project K’ and Nag Ashwin is its director while Deepika Padukone is the heroine. Amitabh Bachchan is playing a key role. He also has Sandeep Reddy Vanga’s ‘Spirit’ and Maruthi’s horror comedy film in the pipeline.
Recent Random Post:
Varanasi: Rajamouli Plans ₹75 Crore Hollywood-Style Marketing
Rajamouli and Mahesh Babu are teaming up for Varanasi, slated for release in April next year. However, the buzz isn’t just about the film—it’s about the Hollywood-style marketing strategy that Rajamouli is reportedly considering, which could be a significant risk.
In Hollywood, marketing has evolved into a massive engine that sometimes matches—or even exceeds—the cost of producing a film. For big-budget projects, studios routinely spend 50% to 100% of the production budget solely on promotions. This investment goes into global advertising campaigns, TV spots, digital marketing, social media trends, influencer tie-ups, outdoor publicity, and star-driven media tours across continents. The principle is simple: in a crowded entertainment space, visibility drives opening weekend numbers. Recent examples include Oppenheimer and Barbie, which dominated global pop culture conversations for weeks thanks to aggressive, innovative marketing.
This trend is now slowly influencing Indian cinema. Big-scale projects are realizing that content alone isn’t enough without strong promotion. Rumors suggest that Varanasi could be spending over ₹75 crore on worldwide promotions. If true, it signals a major shift in mindset—producers are willing to invest heavily to ensure strong reach, hype, and recall even before the film hits theaters.
However, with ₹75 crore being enough to produce multiple films, this represents a huge financial gamble. Still, Rajamouli appears committed to taking this risk, aiming to market Varanasi at a Hollywood-level scale.
