The excitement surrounding Prabhas’ upcoming film The Raja Saab is reaching new heights, and the makers are now carefully fine-tuning their publicity strategy to capture both Tollywood and Bollywood audiences.
Director Maruthi and his team, in collaboration with SS Rajamouli’s marketing experts, have reportedly decided to take a more structured, pan-India promotional approach instead of the usual early-hype formula. The campaign will be rolled out in phases, ensuring consistent visibility across regions and languages.
Following the grand first-look poster launch, the next big wave of promotions will kick off with the audio campaign. Sources reveal that the songs are already complete and lined up for release. The first single from The Raja Saab is expected to drop in the third week of this month, with a new track releasing every ten days thereafter.
Adding to the buzz, the official trailer is scheduled for a New Year’s release, while an exclusive Christmas event in the USA is being planned to engage Prabhas’ vast international fan base.
With this globally oriented and Bollywood-inclusive marketing strategy, the team behind The Raja Saab aims to make the film a truly pan-India cinematic event, ensuring massive pre-release traction across domestic and overseas markets.
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