Pan-India films often come with their own set of challenges — from selecting a release date that suits multiple language markets to finalizing a universally appealing title. Yet, one of the biggest hurdles remains crafting the right promotional strategy.
In Tollywood, promotions usually kick off right from the film’s production stage. Songs, teasers, and posters are released periodically to keep the hype alive on social media. In contrast, Bollywood adopts a completely different approach — promotions typically begin just a couple of weeks before release but in a highly aggressive manner.
This stark difference in strategy has now become a key discussion point surrounding Prabhas’s upcoming pan-India entertainer Raja Saab. Given its nationwide release, strong promotional presence in the Hindi belt is essential. Distributors in North India, especially Anil Thadani, are reportedly playing a major role in shaping the film’s marketing campaign, with both the producers and Prabhas following their guidance closely.
However, the prolonged silence has left fans impatient. Many are flooding social media with questions about the film’s first song, teaser, and overall lack of buzz. With several major releases already targeting the Sankranti season, the delay has sparked concern among fans, while anti-fans are seizing the opportunity to stir negative chatter online.
Director Maruthi, on the other hand, is said to be in favor of starting promotions immediately, believing that early buzz is vital for a festive release.
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