Promotions play a crucial role in a film’s success, especially in today’s digital-driven world. However, most Telugu filmmakers still stick to old-school methods — trailer launches, pre-release events, press meets, and influencer interviews — which no longer excite audiences.
In a recent interview, producer Dheeraj Mogilineni spoke openly about this outdated approach. He said many producers simply don’t understand how to promote their films because film marketing isn’t taught or prioritized in their learning process.
“Many producers don’t know how to promote their films. They are just following an age-old template. I’ve seen small producers spend all their money on making the film but nothing on marketing,” he explained.
Dheeraj emphasized that anyone with money can make a film, but without a solid promotional plan, even a good movie can go unnoticed. He added that some actors also fail to support promotions by not allotting dates, which further affects a film’s reach.
“Marketing is not just about spending money — it’s about creating excitement and curiosity,” he said, urging producers to adopt fresh and innovative promotional strategies to attract audiences.
In an era where visibility matters as much as content, his words serve as a reminder that creative promotion is no longer optional — it’s essential for box office success.
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