The Christmas release rush has now eased at the box office. While Shambhala met its expected targets and Eesha managed to survive despite mixed reviews, Champion is showing signs of struggle. Although the makers claim over ₹11 crore in the first weekend, weekday drops indicate that it may not be enough to secure a hit status. Unlike films that gain momentum from extended holidays, Shambhala and Eesha seem to lack that advantage. They may continue to run in key centres for another week, but attention is now shifting to the New Year releases.
Among the films releasing on January 1, Psych Siddhartha, starring Nandu, is generating the most buzz. Although not produced directly by Suresh Babu, the film impressed him enough for Suresh Productions to take up its release. Directed by Varun Reddy, the story revolves around a carefree young man navigating life after a breakup, alongside a parallel love story featuring a simple girl next door. The content feels fresh and different, setting it apart from other releases.
Nandu is seen in high energy after a long hiatus, clearly putting effort into his look and performance. His attempt to appear younger and more lively stands out. Compared to other New Year releases struggling to create buzz, Psych Siddhartha enjoys a clear advantage. If the film receives positive word of mouth, it could maintain steady collections for at least a week. With The Raja Saab arriving only on January 9, Psych Siddhartha has a good window to attract audiences. A favorable response could not only help the film break even but also generate profits, making it a safe and sensible option for theatres during the festive period.
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