Rajamouli Sets New Trend with Baahubali: The Epic Re-Release

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Baahubali: The Epic has opened to a massive response at the box office, and trade analysts predict it will continue its strong run through the weekend — with every possibility of becoming the highest-grossing re-release ever in Indian cinema.

Beyond its commercial success, the film’s re-release has also sparked a new wave of interest in the industry. Director SS Rajamouli has once again set a trend by re-releasing the two-part Baahubali saga as a single, unified film experience — an idea that’s now inspiring other filmmakers to follow suit.

Following this success, blockbuster franchises like Pushpa and KGF are reportedly exploring similar re-release plans, combining both parts into one seamless cinematic experience.

Rajamouli’s decision proved to be a masterstroke. Had Baahubali been re-released in two parts separately, audiences — who have already watched them multiple times on television and OTT platforms — might not have shown the same enthusiasm. But the idea of watching the entire epic journey on a single ticket turned out to be a crowd-puller.

Initially, there was skepticism about the long runtime. However, massive promotions and the inclusion of unseen footage attracted audiences in large numbers, turning the experiment into a roaring success.

Interestingly, the impact has reached Bollywood too. Major film franchises like Hera Pheri, Dhoom, Don, Housefull, Stree, Ek Tha Tiger, Jolly LLB, Singham, and Bhool Bhulaiyaa are now considering similar re-release strategies.

With this move, Rajamouli — who previously revolutionized Indian cinema with the concept of pan-India releases — has now created a new trend in film re-releases. Truly, a trendsetter for a reason!


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