Rajendra Prasad at MAA Swearing Ceremony

Megastar Chiranjeevi recently stated that there is no casting couch culture in the Telugu film industry, asserting that women can work freely without fear. He cited examples such as his daughter Sushmita’s rise as a producer and the success of Ashwini Dutt’s daughters, suggesting that the industry provides a safe and fair working environment.

However, his remarks drew heavy trolling on social media, with critics arguing that highlighting star daughters and industry insiders overlooks the struggles faced by women entering cinema without a film background.

Adding to the debate, actress Ester Noronha spoke candidly about the casting couch issue. While agreeing that most new-age filmmakers—particularly younger directors and producers—are professional and fair, she criticized members of the older generation, whom she referred to as “uncles.” According to Ester, it is these “uncles” who often demand “commitment” from aspiring actresses, a term widely understood as a euphemism for sexual favors. She also clarified that many wrongly assume she has faced or succumbed to such demands, emphasizing her integrity and personal stance.