Ram Charan’s upcoming film Peddi has been creating a lot of excitement, especially after the “Chikiri…” song went viral. Despite the buzz, the film’s business deals, including overseas rights, have not yet been finalized. Sources say this is a strategic decision by the makers rather than due to any issues. The team is intentionally pacing the process, aiming to gradually build hype through multiple promotional releases.
The idea is that if one song has already generated significant attention, subsequent promotions will further amplify audience interest, allowing the producers to secure better deals as excitement grows.
For Ram Charan, Peddi is a crucial film at the pan-India level. Following the massive success of RRR, expectations were high for Game Changer, which unfortunately fell short at the box office. Peddi represents a chance for Charan to reaffirm his position among top national stars, making its success extremely important.
Directed by Buchi Babu Sana, the film is being handled with careful commercial planning, ensuring each step is calculated before closing any business deals. Venkata Satish Kilaru is producing the film, overseeing the strategy to maximize both hype and profitability.
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