Global Star Ram Charan has taken the nation by storm with the first glimpse of his upcoming rural sports drama, Peddi. The final cricket shot from the teaser has become a viral sensation, dominating social media and being widely recreated in reels. Releasing it during the IPL season turned out to be a brilliant move by the makers, perfectly capturing the cricket craze of the moment.
Debut producer Venkata Satish Kilaru has impressed the industry with his grand vision, mounting Peddi on a massive scale never before seen in Indian cinema. Director Buchi Babu Sana is also receiving accolades for his powerful direction and visual storytelling. His portrayal of Ram Charan in a mass-packed rural avatar has become the talk of the town.
Charan’s swag, screen presence, dialogue delivery, and rugged performance have received phenomenal appreciation from all quarters. Riding on this immense buzz, the makers are now being approached with record-breaking non-theatrical deals. The audio rights alone have been sold for the highest price ever in Ram Charan’s career, reflecting the immense anticipation for the film.
Despite the current market slowdown, the demand for Peddi is exceptionally high. However, the team is in no rush—they’re strategically evaluating offers and are expected to announce major deals soon.
The film features Janhvi Kapoor as the female lead, while Kannada superstar Shivraj Kumar plays a pivotal role. With A.R. Rahman composing the music, Peddi is gearing up for a massive worldwide release on March 27, 2026, across multiple languages, making it the first big summer release of the year.
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