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Pushpa 2, A 50-Day Box Office Triumph
Pushpa 2, the recent blockbuster hit, has crossed its 50th day in theaters and continues to perform exceptionally well at the box office. In an era where many films struggle to maintain a long theatrical run, Pushpa 2 has defied expectations, even with major releases like RRR, Devara, and Kalki seeing shorter runs.
The film is still showing on over 500 screens, with more than 20 centers in the Telugu states. Recently, Pushpa 2 was re-released under the title Pushpa 2: Reloaded, which included 20 minutes of additional content, giving the film a renewed boost in momentum.
The film’s success peaked during the Sankranti festival, where it trended on the BookMyShow platform, surpassing several big-name releases. The strategic decision to delay the digital release for 56 days also paid off, encouraging viewers to flock to theaters instead of waiting for an online version. This move created a huge buzz, particularly in northern states, which contributed to the film’s extended run.
What sets Pushpa 2 apart is its ability to achieve commercial success without relying on heavy special effects or fantasy elements. Director Sukumar and lead actor Allu Arjun have taken the Pushpa franchise to new heights. Allu Arjun’s performance, in particular, has elevated his image, and the film has firmly established Pushpa as a brand.