Bollywood’s upcoming mythological epic Ramayana is making headlines much before its theatrical release — not just in the entertainment world, but even in the financial markets. With more than a year left for the film to hit theatres, the buzz surrounding it is already rewriting records.
Following the recent release of its title announcement teaser, the production house Prime Focus witnessed a dramatic surge in its stock value. The company’s shares, which had remained steady until late June, suddenly spiked — adding close to ₹1000 crore to its market capitalization within a matter of days. Market analysts are dubbing this surge the “Ramayana Effect”, as such a significant financial reaction is rare before any theatrical or OTT deals are finalized.
The immense anticipation stems from several key factors: the film’s grand scale, a stellar star cast featuring Ranbir Kapoor, Yash, and Sai Pallavi, and the promise of a visually breathtaking cinematic experience. Despite not having a fan base on the scale of SS Rajamouli, director Nitesh Tiwari is capturing nationwide attention with his ambitious vision for this retelling of the ancient epic.
Planned as a two-part saga, with releases slated for Diwali 2026 and Diwali 2027, Ramayana is poised to become a landmark in Indian cinema. Especially after the underwhelming response to Adipurush, audiences and industry insiders alike are eagerly watching to see if this version can finally bring the revered tale of Lord Rama to the big screen with the dignity and brilliance it deserves.
And if this is the storm it has stirred with just a teaser, the real wave is yet to come — once full trailers and promotional campaigns begin rolling out.
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