Ranbir Kapoor’s mythological epic Ramayana has emerged as one of the most talked-about pan-India films from Bollywood this year. Mounted on an ambitious scale with a lavish budget and a star-studded ensemble, the film has generated immense curiosity among audiences across the country.
As the film gears up for a grand Diwali release, the makers are preparing to kick-start an extensive promotional campaign across multiple languages. According to reports, a mega promotional event is being planned at Mumbai’s iconic Gateway of India on the occasion of Sri Rama Navami in March, where the first looks of all the principal characters will be officially unveiled.
Sources suggest that the film’s marketing team is leaving no stone unturned to ensure the event becomes a major spectacle, as it will serve as the launchpad for a larger promotional blitz in the months leading up to the release. It remains to be seen whether the makers draw inspiration from SS Rajamouli’s Varanasi promotional event, which created a massive impact despite minor technical glitches. Given the film’s scale and budget, Nitesh Tiwari’s Ramayana requires a strong nationwide push to connect with audiences across regions.
Industry insiders believe aggressive promotions in multiple cities will be crucial, as the film is expected to release widely and chase ambitious box-office milestones. Several prominent personalities from the film industry and political circles are expected to attend the event. Ranbir Kapoor, who essays the role of Lord Ram, has reportedly personally invited family members and close associates for the ceremony.
Notably, this event will mark the first official presentation of the film’s expansive character universe, adding to the anticipation. Whether the Gateway of India event can match or surpass the buzz created by the Varanasi launch remains to be seen.
Ramayana boasts a powerful ensemble cast, with Sai Pallavi as Sita, Ravi Dubey as Lakshman, Sunny Deol as Hanuman, Lara Dutta as Kaikeyi, and Arun Govil as King Dashrath.
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