Reddit Inc. is set to roll out bot identification and labelling on its platform, aiming to curb automated accounts as artificial intelligence increasingly shapes online conversations and affects user trust.
CEO Steve Huffman announced that the company will soon verify and tag bots, building on the recent launch of verified profiles for public figures, brands, and trusted partners. “In the age of AI, if you can’t easily distinguish a real person’s thoughts or recommendations from a bot, that trust erodes,” Huffman wrote in Reddit’s shareholder letter. “That’s why we’re actively working on ways to preserve our authenticity and conversation quality.”
Huffman added that Reddit will move quickly on bot verification and labelling, with updates expected in the coming weeks. The initiative reflects a broader push across social media platforms to tackle automated accounts, which increasingly influence discussions and degrade user experience. Recently, OpenAI announced plans for a biometric-based social network to reduce spam, while Elon Musk’s X has removed roughly 1.7 million bot accounts, though automated activity remains a challenge.
Beyond bot labelling, Reddit is focusing on growth and engagement. Huffman said the company plans to improve retention among new and casual users through enhanced onboarding, integrate its AI-powered search with Reddit Answers, and use AI and machine learning to personalise user feeds for more relevant content.
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