Who is responsible for the current scenario where people no longer patronize the film theaters? There is no one specific answer as the various stakeholders of Tollywood indulge in a blame game over this issue.
But fact of the matter is that ‘cinema’ which was once a simple pleasure for the common people has now turned into a luxury. And the disappearance of single screens and emergence of the multiplex culture has not made things easier.
Now ‘Cinepolis India Private Limited’, a private company that owns several multiplexes across the country has been accorded permission by the Andhra Pradesh government to enhance ticket rates up to Rs 175 in Vijayawada. The multiplex boasts of luxurious interiors and state-of-the art LCD screens.
Nevertheless, the exorbitant pricing will only ensure that more and more people shy away from cinema as a preferred means of entertainment. Let us take a hypothetical example: a middle-class man decided to watch a movie at Cinepolis with his wife and two children. The tickets alone will cost him Rs 700.
And add the parking charges, service charges if the tickets are bought online and refreshment expenses etc during the interval. Even by safe estimates; he is shelling out close to a minimum of 1000 bucks for an evening of entertainment. And at the end of the day, he is treated to shit on screen by most of our filmmakers.
Is it really worth it? And youth who comprise a major chunk of the cine going audience can hardly afford these fares out of their pocket money. Is it any wonder than that they prefer downloading a movie from torrents rather than watching it on the big screen? And given these rates, it is small cinema that will suffer badly.
Who in their right minds would go to watch a small film made with newcomers at a multiplex given this pricing? Cinema can only thrive when it is within the reach of the common man. The minute it is made into a luxury, it is not the people who will suffer, but Tollywood!
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