Young director Sai Marthand has made waves in Tollywood with his debut film Little Hearts. What initially seemed like a simple story was transformed into a fun-filled entertainer, earning critical acclaim and winning the hearts of younger audiences.
Before entering the film industry, Sai Marthand was well-known as a meme creator. He openly credits his meme-making experience for helping him infuse humor into nearly every scene of his film. His creativity on social media not only honed his comic timing but also helped him build the right connections to step into cinema.
In a recent interview, he revealed how he even leveraged fan wars to his advantage. During the release of Ponniyin Selvan, the Tamil version received praise, but Telugu audiences had mixed reactions. Heated online debates erupted, with fans forming groups either supporting or criticizing the film. Sai Marthand amusingly admits he was part of the “haters’ batch,” favoring Baahubali over Ponniyin Selvan.
Surprisingly, this online engagement became a networking opportunity. He recalls how a marketing head from a major production house joined a social media discussion space. A positive mention about Sai led to an introduction with the creative producer of that production house—an encounter that ultimately opened doors for him in the film industry.
Sai Marthand firmly believes that social media played a pivotal role in shaping his career. What began as a hobby of making memes eventually paved the way to filmmaking. With the success of Little Hearts, he is living proof that unconventional paths can lead to remarkable opportunities in cinema.
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