The latest action film “Salaar” has received tremendous attention and celebration since its release on December 28th. Despite its commendable performance globally, concerns have arisen about ticket pricing in the Telugu States.
Hombale Films, the production house behind “Salaar,” secured permission for a ticket price hike in both Telangana and Andhra Pradesh. However, the escalated ticket prices, especially for low-class tickets in Andhra Pradesh, are dissuading many potential viewers from attending screenings.
This situation may pose a risk during weekdays, as recent trends in the film industry indicate that movies with successful weekends often struggle to maintain momentum through the weekdays. To sustain the film’s momentum and ensure consistent footfall, it’s advisable for the makers of “Salaar” to consider reducing ticket prices, particularly starting from Tuesday.
Lowering prices during weekdays could encourage more audiences to attend screenings, ultimately supporting the film’s overall performance in the Telugu States. The director, Prashanth Neel, helmed the film’s release amid immense fanfare and anticipation.
While the movie has garnered favorable numbers globally, the ticket pricing in the Telugu States appears to be impacting its performance there. Hence, a thoughtful adjustment in ticket prices might prove beneficial for “Salaar” to maintain its stronghold and further enhance its success in these regions.
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