
Samsung is expected to unveil its next-generation flagship smartphones, the Galaxy S26 series, in February 2026. The lineup is likely to feature three models: Galaxy S26, Galaxy S26 Plus, and Galaxy S26 Ultra. While anticipation around the launch continues to build, recent reports suggest that the upcoming series could see a price increase, raising concerns among consumers.
Samsung Galaxy S26 Series: Expected Pricing Concerns
According to a report by The Bell, Samsung’s Mobile Experience (MX) division is under growing financial pressure due to rising manufacturing and component costs. The company has also reportedly increased spending on advertising, promotions, and employee wages, driven by intensified competition in the premium smartphone segment. As a result, Samsung is said to be struggling to finalise pricing that remains affordable for customers.
One of the major factors behind the potential price hike is the sharp rise in RAM prices, largely fueled by increasing demand for AI-related hardware. Additionally, the continued reliance on Qualcomm’s Snapdragon chipsets—which are becoming more expensive—has further pushed up production costs. Because of this, the Galaxy S26, S26 Plus, and S26 Ultra are expected to launch at higher price points than their predecessors.
Industry-Wide Flagship Price Increases
Samsung is not alone in this trend. In recent months, several flagship smartphones, including the iQOO 15 and OnePlus 15, have reportedly seen price increases. Even Apple introduced a price hike with the iPhone 17 series, a relatively rare move for the brand—though it partially offset the increase by offering higher base storage variants.
As of now, Samsung has not officially confirmed the pricing, specifications, or key upgrades for the Galaxy S26 series. More clarity is expected as the launch window approaches.
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