One of India’s biggest superstars, Shah Rukh Khan, is set to return to the big screen with King, an ambitious action spectacle directed by Siddharth Anand, who previously delivered the blockbuster Pathaan. The film is among the most highly anticipated Hindi releases and is widely expected to target the coveted ₹1000-crore global box office milestone.
The makers have officially announced December 24 as the theatrical release date, clearly aiming to capitalise on the lucrative Christmas holiday window. While the timing offers strong festive footfall, it also brings significant challenges—particularly from Hollywood.
Two major global tentpoles, Avengers: Doomsday and Dune: Part Three, are scheduled to hit theatres worldwide on December 18. Given the massive scale and fan following of both franchises, they are expected to dominate IMAX and premium large-format screens across international markets, especially in North America and Europe.
This poses a potential disadvantage for King, which may struggle to secure sufficient premium screens overseas—an increasingly crucial factor for Bollywood films aspiring to achieve record-breaking global numbers. Even within India, both Avengers and Dune enjoy strong audience loyalty, and their presence could impact screen allocation and box office momentum for Shah Rukh Khan’s film.
While some may view the clash as a bold and confident move by the makers of King, the risk remains substantial. If the Hollywood releases maintain strong hold over premium formats during the Christmas week, King could face stiff competition at a time when maximum visibility is essential. The final outcome will depend on audience reception, word of mouth, and how effectively the film carves out its space amid one of the most competitive holiday release windows in recent years.
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