Even after a decade of his death, notorious sandalwood and elephant ivory smuggler Veerappan’s image has not diminished. LUSH Cosmetics, a UK based cosmetic giant is now endorsing its new product, Veerappan Moustache Wax along with the dreaded smuggler’s image. This immediately received huge outrage from animal welfare bodies, who have been calling for a rollback of the ad.
Selling the oil for a whopping $15.95 per a small 8 gm jar, the company’s US website says, “Add a daring and debonair twist to your facial hair with our vegan moustache wax.” The website proudly claims further, “Veerappan’s mild woody aroma will keep your head clear and focussed.” Not stopping with this, the company introduced yet another perfume, ‘Smuggler’s Soul’, which again features Veerappan’s image.
Ironically, the company claims that its products are 10 per cent vegetarian and boasts also itself for fighting animal cruelty in cosmetic testing. Protests are gaining momentum for against the company’s new products and an online petition has received upto 68,516 signatures from the protesting netizens.
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