The way marriages happen in India changed largely. A few generations back, the head of the family used to follow the procedure of picking the match and talking to the other family. Later, the trend of parents of girls and boys initiating the process came into existence. Matrimonial sites and ads are the current trends.
A matrimonial ad posted by a bride’s family in a newspaper grabbed everyone’s attention as it clearly said software engineers need not apply as they are not interested in that profession.
The ad started a new debate on whether software engineers have no game in matrimonial ads or not. IT professionals are among the highest-earning people in society and they earn big amounts. Based on the experience, the software engineers will earn lakhs as well.
Despite all this, the ad said the software engineers need not apply for the match. However, a few supported the bride’s family choice as they have the choice of selecting the groom from the background they like.
Not just high salaries, software engineers also develop some health issues as they have to sit for long hours as part of their profession. Spending long hours in Ac rooms also make them prone to a few health issues. Keeping this in mind, the family might have decided to look for matches from other professions, say a few.
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Ravi Teja’s BMW Title Strategy Creates Buzz
The upcoming Ravi Teja starrer Bhartha Mahasayulu Wignyapthi has been drawing attention not only for its star-studded lineup and festive release slot but also for its unusually spelled title. In Telugu, the word “Vignyapthi” typically begins with a “V,” making the “W” variation stand out immediately.
Insiders reveal that this unconventional spelling is a deliberate creative choice by the makers. According to reports, the team wanted the film’s abbreviation to read as BMW — a combination instantly recognizable because of the globally renowned automobile brand. They felt BMW would be far catchier and more memorable than the conventional BMV, boosting the movie’s recall value in promotions and conversations.
This smart branding strategy is said to be among the key reasons behind finalizing the unique title spelling.
Directed by Kishore Tirumala and produced by Sudhakar Cherukuri under the SLV Cinemas banner, the film features Ravi Teja, Ashika Ranganath, Dimple Hayathi, and others in prominent roles.
Bhartha Mahasayulu Wignyapthi is set for a grand Sankranthi 2026 release, promising an entertaining festival outing for audiences.
