Songs once held a central place in Indian cinema. Even after a film’s release, filmmakers often added new songs to theatres to draw audiences back. No matter what the story was, songs were given importance and included as a key attraction. But times have changed. Today’s viewers prefer gripping narratives without unnecessary interruptions. If a song feels out of place, it risks breaking the momentum and reducing the film’s impact.
Although producers still invest crores to shoot songs in exotic foreign locations, directors have become more selective in recent years. During editing, if a song doesn’t suit the story, it gets removed—regardless of the expense.
This trend was evident with Pawan Kalyan’s latest release, They Call Him OG, directed by Sujeeth. The film opened to strong reviews, showcasing Pawan in a stylish and powerful role. However, fans noticed that a special song featuring Neha Shetty, shot in Bangkok in December 2024, was missing from the film. Despite speculations, Sujeeth and music director Thaman clarified at a press meet that they never planned to release it separately either.
A similar situation occurred with Mirai, directed by Karthik Gattamneni. The makers had shot a song with Niddhi Agerwal in Sri Lanka, but decided it clashed with the film’s action-adventure and mythological tone. Karthik later confirmed the song might only be considered for the sequel, Mirai – Jaithraya.
These examples highlight a clear shift in filmmaking—storytelling now takes precedence over song placement. For today’s directors, keeping audiences immersed in the narrative has become far more important than adding glamour through star-studded songs.
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