Suhana Khan Becomes Adidas India’s New Brand Ambassador

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Suhana Khan, rising star and daughter of Bollywood icon Shah Rukh Khan, has officially been announced as the new brand ambassador for Adidas India. The collaboration is positioned as a strategic move to merge Adidas’ rich heritage with Suhana’s youthful charisma, aiming to strike a chord with Gen Z while staying anchored in the brand’s iconic legacy.

Sharing her excitement, Suhana said, “I’m super thrilled to be joining the iconic Adidas family. The brand has always held a special place in my heart—its classic sneakers have been a staple in my wardrobe for as long as I can remember. Adidas Originals stands for creativity, authenticity, and staying true to our values, which I deeply resonate with. To now be part of a legacy rooted in culture and inspiration feels incredibly special.”

Neelendra Singh, General Manager of Adidas India, echoed the enthusiasm, stating, “We believe in the power of cultural creators. Suhana brings a vibrant, expressive style to our classic collections like the Superstar, enabling us to connect more deeply with the next generation while continuing to celebrate our global identity.”

This partnership reflects Adidas India’s ongoing evolution, as it seeks to balance modern storytelling with its storied legacy. The brand has previously collaborated with iconic figures such as Deepika Padukone in 2021 and cricketer Rishabh Pant, who rejoined as brand ambassador in 2025. Suhana’s addition to this illustrious list signals Adidas’ continued commitment to empowering youth through cultural relevance and timeless style.


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