Swiggy Instamart has launched a creative outdoor campaign in celebration of Makar Sankranti on January 14th. The hoardings feature a torn kite, aligning with the festival’s tradition of kite-flying in certain states. The campaign humorously promotes Swiggy Instamart’s quick delivery service, emphasizing that users can get a new kite in 10 minutes if theirs is lost in a kite-fighting duel.
The campaign has garnered praise from a LinkedIn user who commended the clever copywriting and the brand’s innovative approach to a logistical challenge posed by large outdoor hoardings. The user highlighted how such hoardings require holes to manage wind pressure and applauded Swiggy for incorporating this solution into the design. This has sparked a debate on LinkedIn, with one user even likening the design to the Bollywood movie title, “Phatta Poster Nikla Hero.”
However, a comment from another LinkedIn user pointed out that the kites on Swiggy Instamart were already sold out. This raised questions about whether the high demand was the result of successful marketing or if the initial stock had been limited. Regardless, Swiggy appears to have won this round in the outdoor advertising battle, particularly when compared to its rival, Zomato, which is also known for its witty moment marketing.
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