Swiggy, India’s leading food delivery platform, has announced the launch of ‘Drops’, a first-of-its-kind feature aimed at transforming food delivery into an exciting, exclusive, and immersive culinary experience. Designed to deliver a sense of urgency and exclusivity, ‘Drops’ introduces limited-edition, chef-curated dishes that are available for a short period and in restricted quantities.
This innovative feature brings food lovers closer to some of the country’s most renowned chefs and cult-favourite restaurants. The inaugural lineup includes celebrated names such as Le15 Patisserie by Pooja Dhingra, Smash Guys by AB Gupta, Aubree, Ciclo Café, Louis Burger, Good Flippin’s Burgers, TwentySeven Bakehouse, and Espressos AnyDay.
Each ‘drop’ is a timed culinary event featuring unique recipes not found on regular menus. Users can express interest in advance via the Swiggy app, and once slots are filled, a waitlist is activated. Swiggy supports user engagement with timely reminders, building anticipation and encouraging swift action to not miss out on the limited offering.
“Drops is designed for urgency and exclusivity,” said Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace. “With Drops, we’re turning food ordering into something exciting, rare, and delicious. It gives our users a chance to try something completely new, created by the chefs and brands they love—and available only on Swiggy. For our restaurant partners, it’s a powerful way to generate buzz, test innovative recipes, and forge deeper connections with their communities.”
Restaurant partners have already seen significant traction. Kishore Kumar, Founder of Aubree, shared, “The ‘Drops’ feature created serious buzz for us as it got people talking, ordering, and sharing. The sense of exclusivity made it an instant crowd favourite. In fact, we saw a 58% increase in orders compared to the same day the previous week. Thanks to Swiggy, every drop feels like a celebration.”
AB Gupta, Co-founder of Smash Guys, echoed this sentiment, noting, “The response for ‘Drops’ was nothing short of phenomenal—we clocked over 100 orders within the first 10 minutes. Customers were clearly excited by the novelty of the format, and it gave them a reason to engage with Smash Guys in a fresh, memorable way. It wasn’t just about ordering food—it became an experience.”
With ‘Drops’, Swiggy is not only reshaping the way food is discovered and enjoyed but also empowering partner restaurants to showcase creativity and connect with audiences like never before. The platform promises even more exciting culinary surprises ahead, as it continues to redefine the food delivery experience—one drop at a time.
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