While most big budget films featuring star heroes and directors and being made by reputed production houses across the country are finding it tough to even recover the principal investments, here’s a small film that stands as a shocking example of a blockbuster. The film in question is Tanu Weds Manu Returns (TWMR), starring Bollywood’s latest hit machine Kangana Ranaut and our very own Madhavan.
Yesterday, a noted trade analyst revealed a few stunning facts about the film’s box-office performance and the figures are nothing short of mind-blowing. Apparently, TWMR was made on a modest budget of 20 crores including all the production expenses and 10 more crores went into the publicity and advertisements, making a grand total of 30 crore investment.
Now, coming to the film’s astonishing business until 7th June, TWMR raked in a staggering 128.96 crores in India alone with a distributors’ share of 58.03 crores. In the overseas, the film collected close to 41.60 crores with a share of 20.80 crores. Adding 6 crores from the audio, video and other rights plus 22 crores for the satellite rights, Tanu Weds Manu Returns stands at a shattering budget recovery of 106.83 crores with a profit of 76.83 crores at a breathtaking return on investment (ROI) of 256.11%.
Remember, the above figures are only until 7th June and the numbers will notch up slightly higher in these 5 days. TWMR is a simple story about a couple on the verge of divorce. Simple storytelling with impeccable performances is the primary reasons behind this roaring success. Alas, if only our filmmakers stick to simplicity than gloss and sky-high budgets!
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