
TG Vishwa Prasad, the driving force behind People Media Factory (PMF), has emerged as one of the most active producers in Telugu cinema today. Known for backing projects continuously, irrespective of their results, he now has his hopes pinned on two crucial films — Mirai and Raja Saab. With Mirai hitting the screens this weekend, all eyes are on whether it can mark his big comeback.
Vishwa Prasad, who understands the industry’s intricacies, has often been vocal about the struggles producers face. In the past, he even criticized film associations for exploiting producers. However, his own recent track record hasn’t been very strong, with several back-to-back setbacks denting his success streak.
Now, with Mirai generating positive buzz, the spotlight has once again turned toward PMF. While Teja Sajja is actively promoting the film, Vishwa Prasad himself has been reaching out to audiences, including engaging with YouTubers, to build momentum. During these interactions, he also hinted at PMF’s exciting upcoming lineup.
Within the industry, there’s chatter that PMF has been taking on too many projects simultaneously, leading to delays and affecting consistency. The production house is now banking heavily on Mirai to turn things around. A hit here, followed by Raja Saab during Sankranthi, could significantly boost their standing and confidence.
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