The recent turmoil in the cinema exhibition industry, which hinted at a possible shutdown of theatres from June 1, has thankfully been resolved. Film producers engaged in discussions with exhibition sector representatives and successfully defused the situation.
The threat of a complete theatre shutdown has now been averted, though conversations around the issue continue. Producer SKN addressed the matter during a recent media interaction, shedding light on the core concerns facing the industry.
When asked about the dispute over revenue-sharing percentages between producers and exhibitors, SKN offered a deeper perspective. He stated that the real issue lies not just in the percentage breakdown, but in the declining number of moviegoers. “The industry’s focus should shift towards understanding why audiences are no longer turning up at theatres in large numbers,” he emphasized.
SKN also highlighted the significant impact of OTT platforms, which have transformed viewing habits and pulled audiences away from traditional cinema halls. He noted that filmmakers must acknowledge and adapt to this shift in consumer behavior.
His comments struck a chord with many in the industry, offering a thoughtful analysis of the evolving landscape. As the theatrical business navigates this transition, SKN’s insights underscore the need for innovation and renewed audience engagement.
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