Usually, filmmakers promote their movie with most recognizable face. While star hero films will reach each corner, even without much publicity, it requires grand promotions for a medium range film with not too popular hero.
Tamil actor Dhanush’s Raghuvaran B-Tech is a mediocre hit in Telugu. Now, the actor’s new film in Velraj direction is gearing up to see lights on 18th of this month. Titled Nava Mannadhudu, the film has two heroines Amy Jackson and Samantha Ruth Prabhu playing female leads. Telugu makers are promoting Samantha as leading lady in the film. But, as per our sources, Amy is main heroine in the family entertainer.
In fact, Amy Jackson is not that popular in Telugu. So, Telugu makers are promoting Samantha as leading lady to cash on the craze of Attarintiki Daredi star. Although Raghuvaran B-Tech is a successful film in Telugu, hero Dhanush doesn’t have that good market in Telugu. Hence, Samantha has become face of Nava Manmadhudu.
Dhanush is producer for Tamil version and the makers have stated that, Nava Manmadhudu is not a sequel for Raghuvaran B-Tech.
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