They Call Him OG has emerged as one of the most talked-about blockbusters of the year, generating massive buzz even before its theatrical release. The film’s overseas performance was particularly impressive, delivering huge profits for distributors who had secured the rights well in advance. Early investments in international markets paid off handsomely as audience response far exceeded expectations.
On the domestic front, results were more mixed. Nizam rights fetched record-breaking prices, surpassing Pawan Kalyan’s usual market value. While the film managed to break even in this territory due to extraordinary hype and high ticket prices, other regions such as Andhra and Ceded reported significant losses. Despite decent occupancy and premium ticket rates, pre-release investments proved too high, leading to estimated losses of 20–30% in these areas.
The situation was further compounded by the release of Kantara Chapter 1, which impacted OG’s box office momentum. With multiple new films lined up for the Diwali season, prospects of further recovery appear slim.
In summary, while They Call Him OG has achieved blockbuster status in terms of reputation and overseas earnings, it remains a financial challenge in several critical domestic markets.
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