Tirupati SP Ramesh Reddy Ultimate Warning | AP Police Power

In an era dominated by social media and artificial intelligence, celebrity identities have become increasingly vulnerable. Recently, star hero NTR, popularly known as the “Man of Masses,” approached the Delhi High Court seeking protection against widespread digital misuse of his persona and name.

The Delhi High Court has now extended legal protection to NTR’s personality and publicity rights, recognizing the commercial and personal value of his identity. The court acted on a petition filed by the actor, highlighting unauthorized use of his name, image, and associated identifiers across digital platforms and commercial channels.

The court acknowledged NTR’s star status, noting that his name and likeness—including “NTR,” “Tarak,” “Jr. NTR,” “NTR.Jr,” “Nandamuri Taraka Rama Rao Jr.,” and sobriquets such as “Man of Masses” and “Young Tiger”—are uniquely associated with him in the public mind. The court directed that any unauthorized commercial exploitation of these identifiers must be removed in accordance with the law.

The order also extends protections against unknown or anonymous offenders, restraining them from exploiting NTR’s identity. Any misuse or misrepresentation that harms his reputation will attract severe legal consequences and is punishable under applicable laws.