The film industry is going through a really rough patch. On one hand, lack of serious films and meaningful cinema is one problem. On the other, the audiences looking at films for weekend entertainment is another major reason for this rather disturbing state of affairs. The theatres are full on weekends and on public holidays, but situation is pathetic when it comes to week days.
Also, the audiences now come to theatres only when a film gets the blockbuster status. All other films are unable to cross the Sunday barrier. In fact, if a film is made on low budget, then it can recover the money within days. But if a film is a heavy budget movie, then the theatres must be full for weeks. Else, there won’t be returns on par with the investment made.
Let’s take the example of Govindudu Andari Vaadele. The film made money during the Dassera holidays. Once the vacation was over, the collections dipped immediately. Finally, the film was put under the average category with an overall loss of 10-20 per cent on the overall investment. In the past, Yevadu faced a similar predicament. After Sankranthi vacation, the collections were nil.
Only films like Race Gurram, Manam, Loukyam managed to run beyond three to four weeks. This is the main reason behind the film-makers trying to cut production costs drastically in the coming days. Now, if they also reduce the selling prices for buyers, then all sections will end up being happy.
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