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UV Creations, one of the prominent production houses in Telugu cinema, is looking at 2026 as a crucial year for revival. The banner, which once delivered successful films like Mirchi, Run Raja Run, and Bhale Bhale Magadivoy, has been going through a challenging phase in recent years.

Their big-ticket ventures such as Radhe Shyam, Adipurush, and Ghaati failed to meet expectations at the box office, putting considerable financial pressure on the banner. With consecutive setbacks, the need for a solid success has become more urgent than ever.

Now, the spotlight shifts to Couple Friendly, a relatively small, content-driven film starring Santosh Shoban in the lead role. Unlike their recent large-scale productions, this film is positioned as a youthful entertainer packed with relatable moments. While it may not generate massive revenues, even a moderate success could restore some confidence and positive momentum for the production house.

However, the bigger test lies ahead. Sharwanand’s Biker is gearing up for an April release, while Chiranjeevi’s much-awaited Vishwambhara is expected to hit screens during the summer or post-summer season. Both projects are mounted on substantial budgets and need strong box office performance to stabilize the banner’s financial standing.

At the same time, Couple Friendly is equally crucial for Santosh Shoban, whose recent films failed to perform well commercially. For him, this project represents an important opportunity to bounce back and re-establish his position.

As February 14 approaches, the big question remains: Will Couple Friendly deliver the much-needed positive start for UV Creations? For the banner and its lead actor alike, this film appears to be a decisive turning point.